What’s the future of SEO?
Ken Krogue, Contributor to Forbes Magazine, recently wrote an article stating Search Engine Optimization (SEO) is Dead. I thought the article was interesting enough to recap and share. Ken’s feedback and discussions with Adam Torkildson, one of the top SEO consultants, makes a lot of sense.
Over the past few years, Google has had placed their emphasis on “backlinks”. As you know Google is always changing their algorithms. Google wants to provide relevant content and weed out those trying to beat the system. Therefore Google has decided to shift their emphasis now more toward social media likes, shares, tweets, reddits, 1+, follows, comments and views. Because if you are reading, liking and sharing content it must be relevant.
The article really brought clarity.
It’s all about engagement on your sites.
So, how can we improve our small business marketing and SEO? What can small business owners due to make others more engaged?
Small business owners can provide interesting relevant content that will make their readers and Facebook fans – like, share, tweet etc. You must make your content so compelling that people will want to talk about it. Provide value and gain interest which leads to higher rankings from Google and a higher perceived value in your company.
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