With the rise of social media you might think that email marketing is dead, but nearly a third of repeat purchases were initiated with an email. I know from myself personally that many of my purchases come from an email I received.
So, don’t give up on email marketing because it is still effective probably more so than all the other social media outlets at this point.
4 Tips for Effective Email Marketing:
- Email Marketing is still effective
- Email Headlines are important
- Offer multiple ways to sign up
- Test & Measure
Email Marketing is still effective – Businesses should continue to collect email address and market to them especially this holiday season. The key here is to segment your email database based on prior purchase behavior and market your messages accordingly.
Email headlines are important. Everyone is bombarded by emails. Create a headline that will catch your readers attention and make them take the next step to open your email vs. deleting it and moving on. With the holidays approaching you will no doubt receive more emails in your inbox than ever before so creating a effective holiday headline is extremely important.
Offer multiple ways to sign up for email subscriptions – make sure you have options for subscribers to sign up by text message, QR code scans, Facebook etc.
Test & Measure – Everything should be tested to improve your conversion rates and sales. You can test open rate based on delivery timing, links within emails, headlines, calls to action and subject matter. Once you see what’s working carry it through to other channels like Facebook, Twitter and LinkedIn.
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