Social media is one of the fastest growing channels for businesses to connect with existing and prospective customers. Small business owners who are already stretched for time often wonder if it’s worth the investment.
How do you find the time for social media?
How do yo build a following and engage with your audience?
What social media platforms are the best for your business?
We have seen many companies both large and small make money through using social media, so how can we use social media to grow our own business?
Here are 4 reasons why you might want to use social media in YOUR business:
- SEO Ranking
- Brand Awareness
Think about your search habits on the Internet. Do you generally put in some key words / phrases to find something? After you put in those key words – do you only view the content provided on the first page of Google? The answer is most likely, yes. As a business owner you want to make sure that when key phrases pertaining to your business are searched – that your business comes up on the first page of the Search Engines. Cause chances are consumers aren’t going to search beyond that first page looking for you. So, you want to increase your SEO ranking by creating great content that is shared among many and have others linking to your site. Cause higher ranked, shared, and re-tweeted posts and articles can all result in more traffic to your website thus increasing your SEO ranking.
Engagement isn’t always easy; it takes time to build up a loyal following. Start by providing quality content and then use social media to amplify it. Once you have built a following – gain more followers through contests and surveys.
Social Media is a great because you don’t need huge budgets to participate. (Although if you put a dollar value on your time, and you should, it certainly isn’t free!) However Social Media opens up the possibility for small business with small budgets to build big brand awareness practically overnight.
Many are sceptical as to how they can see a return on their investment of time. Social media does drive sales for both online and offline businesses. And it’s easy to track through utilizing Google Analytics or analytic tools on each specific site. You can also create special offers to track specific results.
One particularly powerful example comes from Dell who have sold $6.5 million of overstocked, discounted hardware via ONE Twitter account in less than two years.
And lastly, you can utilize social media as a form on online networking. You can keep in touch with your database as well as get new consumers interested in your products and services. The great thing about social media is that small business has just as much access to it as big business. Keep providing value and reaching out – results will follow.
Whatever your business challenge is, we can help you starting today.
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