For starters – don’t sell right off the bat. One mistake that is often made by eager salespeople is getting in front of someone that they don’t know and–without knowing their problems–start selling. It’s off-putting to the person you’re selling to, and ultimately you’re wasting everyone’s time.
Remember one of the keys to selling is listening.
If you are fortunate enough to get in front of someone who might be interested in your products/services – don’t sell to them. Listen to their problems, listen to what their needs are and while you’re listening, develop the solution in your head. Ask questions which may enable you to come up with the solution.
Try to stop thinking that selling means “convincing” the customer and “winning” the business. Instead, view yourself as the customer’s ally in solving a problem. This will move your thought process from selling to helping the prospect buy or solve a problem /achieve a goal.
Through the process of trying to solve your customers problem, try to integrate your product or service into the conversation if the timing makes sense.
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