We know that people buy people. How can you help your sales people build first-class relationships with each of their different customers?
And how can you help them be more effective at all stages of the sale?
What if you could inspire your sales force to exceed their targets by helping them improve their attitudes, skills and behaviors?
Think about your key customers.
- How are your sales people varying their approach to meet the individual needs of each one?
- Can they describe in detail the unique approach they take to all of their interactions with customers?
- Would customers see them adding so much value at every turn that, they would delight in writing you a check for every touch you make?
When times are tough, the customer will likely call on his or her trusted advisor even more. The one who took the time to build a relationship of value right from the start and is now indispensable.
What are your sales people doing to help create and sustain outstanding relationships?
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