Google recently reported four billion searches every day, one billion of which are seeking to buy locally. That means to buy from small business owners like you. So in short, being found on Google search engines by a consumer is a tremendous opportunity.
How many new customers found you in the Sunday newspaper classifieds or yellow pages last month?
Exactly – none.
So a big marketing strategy should be to start to focus your marketing online. Clearly, if your business is found on the first page of Google results, eager buyers searching for what you offer may click on your link. So how do you get on the first page of Google? Well that can be a bit challenging.
The first step is having a website and a blog that is optimized for the search engines, utilizing key words for your business. There is so much to learn on this topic, especially if Search Engine Optimization is new to you (SEO). To find out more about this check out Entreprenur Magazines’ Five Effective SEO Strategies to Optimize Your Business Blog.
Here are three additional strategies you can utilize to increase your market awareness:
- Social Media
- Write your own press release
Social media is another way to inform consumers about your business. Most of the time FREE, social media, can be effective when used properly. Creating a company Facebook and LinkedIn page for your business is a good first step. But the key here is to provide value to those whom you are connected with i.e. do not oversell yourself.
PR from the media is another cost-effective way to build buzz around your business. But how do you get publicity especially if you don’t have the budget to hire a PR Firm? Any easy way to boost your visibility is to write your own press release. The following sites are just a few places where you can post your press release to gain exposure PRWeb.com, Free Press Release, and PRLog.com.
Lastly, Networking is a great way you can tell others about your business. There is a science to networking and to make networking effective you really have to work at it. Attending a networking event is a good first step however – don’t be fooled – you must network! Standing in a corner or speaking to people you already know and are already aware of your business won’t help you. Prepare for the event prior by trying to find out who will be attending and what attendees meet your target market. You may want to even leverage your staff at the event. Remember to listen and ask questions to lead the prospect to then want to ask about you.
Whatever your business challenge is, we can help you starting today.
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