Running a business has entreprenuers time stretched very thin. Small business owners wear many hats – they do their own payroll, marketing, sales etc. So it’s important to have systems in place so that when the time’s right, the owner can delegate these responsibilities effectively.
Not only do systems support your business’s opportunity for growth, but they also allow you to work smarter, faster, and more efficiently. Putting systems in place will enable your employees to execute specific tasks the way you want based on the systems in place.
So how do you systematize?
Here are 9 Ways to Systematize Your Business to Increase Revenue and Productivity:
- Vision Statement
- Mission Statement
- Culture Statement
- S.M.A.R.T Goals
- Organization Chart
- Positional Contracts
- Key Performance Indicators
- How-To Manuals
Vision Statements define the organizations purpose through the organization’s values rather than bottom line measures. For employees, vision statements usually provide direction and inspiration. Your vision statement should give the customer a reason as to why they should work with the organization.
A Mission Statement defines the organization’s purpose and primary objectives through bottom line measures. Its prime function is to define the key measure or measures of the organization’s success for the staff.
Culture Statement is what the organization wants to be known for as well as values. Zappos achieved great success by understading how culture can truly align and drive an organization.
“We’ve been asked by a lot of people how we’ve grown so quickly, and the answer is actually really simple… We’ve aligned the entire organization around one mission: to provide the best customer service possible. Internally, we call this our WOW philosophy”. ~ Tony Hsieh, CEO, Zappos
Create S.M.A.R.T goals to measure your success – every quarter and for the year. Make yearly goals S.M.A.R.T – Specific, Measurable, Attainable, Relevant and Timely.
KPI stands for Key Performance Indicator. KPI’s report to you areas that you are performing well in; and those where you are not. The key is to develop a set of KPI’s that are critical for your business and then measure them consistently. We all want to do better in our business. But the real question is better than what? KPI’s help you define the “what” and then track it to ensure you are getting the performance you want, or identifying weaknesses that you must address.
How to manuals are key in systematizing your business. The first place to start might be the area where your company is having some growing pains. For example, if you’re having trouble keeping up with your billing, this may be an area you want to systematize first. Inadequate billing procedures not only affects your business cash flow, but it also limits the time you have available for revenue generating activities. By putting systems in place, you will not only gain control, but also create a steady cash flow into your business.
Systemizing your business is a surefire way to lessen stress and increase success. If your small business owner who is looking to increase revenue and productivity, take the time to create and implement systems for your business. Systems will provide the leverage your business needs to push forward into the next level of growth.
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