An essential skill is learning how to generate new sales leads. Finding new customers may range from cold calling lists of potential customers to using newer techniques like search engine optimization to drive new business to your website.
You will first need to understand your target audience and their needs. You will also need to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by selling additional products and/or services to your existing customers.
So, how can you increase your sales and profits?
- Find out who your current customers are and understand your target market
- Cold Calling
- Affiliate Marketing
- Search engine optimization (SEO)
- Existing Customers
- Customer Rewards & Free Samples
In order to develop a marketing plan to reach new customers, you need to better understand who you’re existing customers are and their demographics. Once you know who your target market is – then you can take those demographics – income levels, age, etc. and find out their buying habits. What newspapers do they read and where do they shop.
Cold calling prospects in your target market can be found through various methods such as newspaper articles or ads, lists of leads that are culled by a third-party, or just plain paying attention to your target market- where they shop, what they read etc..
Networking can be done the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows. Networking has also mean utilizing such websites as LinkedIn, Facebook, and Twitter. You no longer need to leave your office to network these days. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
Utilize affiliate marketing by looking at non-competitive products/services that are reaching out to the same target market to see if there are ways you can work together and support one another. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
Websites and blogs are a way for the customers to learn more about what you have to offer. If you don’t have a website, many feel you don’t have a legitimate company. Through the optimization of the right keywords on your site, you can now lead customers to you through their online searches.
It’s much easier to get an existing customer to buy from you than to convince a new customer. So make sure your current customers are aware of all the products/services you have to offer.
Everyone likes a free sample or a reward. Remember to reward your current customers and offer a free samples to get new prospects to try out what you have to offer. A lot of companies are utilizing Facebook to gain fans or reward existing ones by offering free samples or discounted services.
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