“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” ~ William Clement Stone
Here are 5 things that successful companies do to increase sales:
- Ask questions
- Set daily targets
- Ask for the sale
- Be open to making changes
Asking more questions is often the answer to increasing sales. Way too many sales people rattle on and on about all the features and benefits of their product or service without knowing what the customer is interested in knowing. Ask customers what they are looking for. And, then, ask “why”. Then you can focus on what they really need to know to help them make their buying decision.
A common approach in sales is going for quantity, chasing enough prospects in the hope that one or more will buy. This generally leads to selling to shoppers who would probably buy from anyone. To increase your conversion rate, keep track of how many customers on average buy from a given number of leads. Then introduce strategies to convert a higher percentage. Set daily targets and assess your performance against these targets.
One of the most common failings in sales is not asking the prospect to buy. A fear of rejection prevents many sales people from actually asking for the sale. Studies show asking will gain you sales and won’t lose you any. If you get turned down, try to learn from those who say no and apply that learning to future prospect meetings.
We all need to be reminded of what we are doing right and why our best customers like dealing with us. Sometimes we focus too much on what went wrong. Concentrate on the good stuff and you’ll probably do more of it. Ask customers for written testimonials so you can use them in your sales process to address prospect objections.
We’ve all heard about sports stars who go through performance slumps. To shake it off, they change something about themselves, their attitude or a superstition or a habit. Suddenly they are back in top form again. If you are in a sales slump, change something about your selling process and you’ll likely improve your sales performance.
Whatever your business challenge is, we can help you starting today.
Simply click the link below to schedule your free 30 minute, no obligation, phone consultation. We’ll focus on your #1 challenge, and at the end of the call we’ll give you at least one practical strategy so that you can move forward immediately.
Schedule your free 30 minute
business assessment session today!
Or you can follow the link and our business experts can provide a Complimentary Business Evaluation for your business.
Start increasing your bottom line today.