What was the ROI (return on investment) for your last marketing campaign?
Do you know how much revenue it generated?
Can you compare profitability across multiple campaigns?
Although marketers realize the importance of measuring your ROI and the revenue generated by a campaign, the visibility needed to generate these numbers eludes even the savviest of professionals. And if you can answer these questions, you have most likely spent hours gathering the data to obtain them. With diminishing budgets and increased pressure it becomes even more important to start analyzing your marketing initiatives to get the best bang for your buck. You can’t afford to spend money on marketing if you aren’t receiving a return on this investment.
ROI Reporting – The Proof is in the Numbers
Return on investment (ROI) is a measure of the profit earned from each investment. Like the “return” you earn on your portfolio or bank account, it’s calculated as a percentage. In simple terms, the calculation is:
(Return – Investment)
It’s typically expressed as a percentage, so multiple your result by 100.
ROI calculations for marketing campaigns can be complex — you may have many variables on both the profit side and the investment (cost) side. But understanding the formula is essential if you need to produce the best possible results with your marketing investments.
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