Believe it or not – it’s time to start planning, if you haven’t already, for the holiday shopping season. Ideally holiday planning however should start when you create your plan for the year. If you haven’t created a plan for big shopping days like Black Friday, Small Business Saturday and Cyber Monday, then you’ll want to start planning your marketing strategies now.
Here are some Holiday Marketing Strategies for Small Business:
- Develop a schedule for your holiday marketing
- Pay attention to what your customers, fans and followers want
- Engage with social campaigns and special offers
- Try going mobile
When you have a plan in place you can better measure your marketing strategies. You can also create specific goals for each of the big shopping days: Black Friday – November 23rd, Small Business Saturday – November 24th and Cyber Monday – November 26th.
Small businesses are now armed with the power of social media and email marketing. You don’t need a million dollar budget and you can reach many prospects with a simple click of a button. Great news right? But how do you take advantage of the power of social media?
Create a Holiday Marketing Plan. To create your plan start by mapping out the weeks and months leading up to the holiday season and be specific. Create an in-store promotion campaign if you have store front, and email and Facebook promotion campaign. When looking at social media at the very least you should have:
- Announcement of an offer
- A reminder email
- And a thank you message
You can create a 5-week email promotion plan – starting with an email 4 weeks prior to the event:
- 4 weeks prior prepare your audience for an offer regarding the event
- 3 weeks prior announce your offer
- 2 weeks prior send a reminder regarding the offer
- week of event – offer is this week
- week after the event – thank you email for all those that participated
The big question is what do your customers want? And the key is to remember that during the holiday season that potential customers are not only busy, but they are bombarded by emails and offers fighting for their business.
It would be beneficial if you can get feedback from your customers as to what they are looking for this holiday season. Research purchasing behaviors of your products and services as well as review open and clickthrough rates from your previous emails.
Engage your audience with special offers, but remember to think carefully about your promotion tactics so that they don’t break the bank. Share the offer and ask others to share it with their friends.
Try going mobile. The big trend now is that more Americans own smartphones than ever before.
70% of mobile search results get customers to act within one hour and mobile coupons get 10x the number of redemptions.
So, it’s important to remember that mobile customers will be trying to access your messaging. A slow-loading message could cost you business. If a website loads slowly for me, personally I find myself leaving the site and moving on.
Bottom line: Plan out your promotions and measure their return. The holiday season can be a great time to increase business.
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