Business owners looking to grow their business do not rely solely on just one sales lead generation method. They have several sales lead generation tools that they are utilizing at one time. In a down economy, generating sales leads is the key to survival.
So, we thought it would be beneficial to address the do’s and dont’s of Sales Lead Generation to help you create a spectacular customer experience to drive business growth.
It’s important to leave the customer satisfied and wanting to either purchase from you again or refer business your way. Don’t leave your customers and prospects out in the dark.
Here are 3 Don’ts of Sales Lead Generation:
- Don’t Run on a Lean Staff
- Don’t Scare Away Your Customers
- Don’t Leave Your Customers Frustrated
Particularly in times of economic distress, many companies begin to start slashing their staff. While working on a bare-bones staff is possible and more cost effective, how does this translate to the customer? Running on a lean staff can lead to delays, poor customer service and a low employee morale as the remaining staff members must pick up the slack. So in short, running short handed, can backfire.
Don’t spook your customers. If your staff is utilizing heavily scripted sales verbiage or generic form letters, you may want to re-evaluate your sales process. Today it’s all about getting personal – not impersonal. Customers are smart and they expect an authentic experience, not a scripted one. Just think about all the scripted automated sales calls you receive late in the evening when you are at home. You hang up the phone right? If customer-service personnel are impersonal you can guarantee that customers will run from them.
Customers like to know what’s going to happen in each transaction. Not knowing when they are going to hear back from you or what is expected of them up front, could lead to frustrated customers who don’t buy. We recommend that you manage customer expectations by walking them through the sale process up front. Providing the customer with the information on what paperwork is required and when they will hear back from you is important. Delivering what you promise, when you promise it is even more important.
Here are 3 do’s of Sales Lead Generation:
- Do Set Stretch Goals
- Create Happy Loyal Customers
- Aspire to do better
It’s important to set stretch goals for the company. Remember to set these goals within reason as you want to provide the team with goals that they can reach towards, but that aren’t unattainable.
To create happy, satisfied, and loyal customers, you need happy employees. This starts by creating a team environment where employees feel appreciated and respected. How do you establish a happy effective team?
- Lead by example
- Set up measurement systems to ensure that your employees know what they need to do
- Evaluate employee performance consistently
Aspire to commit to a higher level of service. Identify where your company comes up short, and train your employees to not only do better, but want to provide a better experience to the customers.
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