There are over 900 million people on Facebook. But how do you reach these people, find the right audience for your business and turn them into customers? Good question
One of the best things about Facebook is that it’s free so testing it to see if it can have an impact on your business comes at no cost.
The reason why people are so engaged is that Facebook is a way to openly view what goes on in eachother’s lives. It’s like a “reality tv” version of people being themselves let’s say, online. There is also something exciting about being in the know of what’s going on in your friends and colleagues lives, being on top of trends and popular topics. Suddenly, you are never left out.
So – how can you translate all of this personal information to make Facebook work for your business page?
5 Steps to Making Facebook Work For Your Business:
- Get The Right Fans
- Promote Others
- Provide Value
- Engage in Conversation
- Be Present
Get the Right Fans – Your business is for your customers. A good place to start is asking your current customers to like your business page. Build relationships with current customers and reach new people in doing so. Remember one of the most powerful marketing tools we have is referrals and word-of-mouth marketing. Facebook can allow you to use recommendations through interaction and posting things on your wall. Then you can run contests or ads to find additional fans in your target market. Running ads does cost money, but your investment can be small.
Promote Others – We are always trying to help out our current customers or those we know. If your client is looking to hire – post it on your wall. If your customer wants more fans for their page – tell all your fans about their business. People love compliments, especially public ones. Post a testimonial or congratulate others on successful projects or promotions.
Provide Value – Find out what interests your customers. We try to give tips and advice that we think our fans would find useful. You can start by providing helpful information on your products or services. Other ways to engage are to provide motivation, have contests or just provide information about trending topics etc.
Engage in Conversation – take note when others are online and on Facebook in the lower right hand corner. You’ll get your clients attention that way if you send them a quick note. Check in with your client and see how things are going; ask friends and family to spread the word about a new project or initiative that you are running.
Be Present – use Facebook to be in the know on your competition or trends for your business. Keep watch for trends to help your customers too.
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