Roger Dooley author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing provides facts on brain behavior.
In both his new book, Brainfluence and interview with Inc.com, Dooley offered several ways to use “neuromarketing” to do a better job persuading consumers.
Here are just 3 ways you can possibly increase your revenue by taking a deeper look into consumers buying habits:
- Story Telling
- Promptly Respond to Your Customers
- Go Easy on the Eyes
A great way to draw customers in is to tell a great story. A great story is a way the customers can engage with you on a deeper level. It will keep the reader interested. Statistics are great and can show concrete examples however our brains are wired to process stories in a more engaged way. When you are creating ads or promotions weave your statistics and facts into a story format.
Your customers are key. So a good rule of thumb is to respond to inquiries in a timely fashion even if they are customers who are unhappy with your product or services.
Dooley cites one study that looked at people who complained via social media about a company or its products. When they got a prompt response—even if it wasn’t an actual apology—the majority of customers either removed their negative comment or revised it with a positive addendum. So take a minute to acknowledge what was said; it’s worth your time.
Utilize simple fonts when creating promotional materials or signage. Your text will be easy to read and you’ll convey your message more appropriately.
Sometimes when using a stylish, elegant font – the brain assumes that a task or services will be time consuming or slow. When the message and font is more straight forward the customers usually assumes a quicker delivery.
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