Not only are they rich and famous, but then they go and start a company and become even more successful. It doesn’t seem fair.
So, what can we learn from celebrities success?
How can we gain buzz around our product or service even if we aren’t a celebrity? Trying to improve sales in a difficult economy can be challenging.
Here are 3 Tips on How to Improve Sales like a Celebrity:
- Over-deliver – like Oprah
- Appeal to consumer ethics – like Paul Newman
- Stand by what you sell – like Suzanne Somers
Oprah is a true success story. After a troubled adolescence in a small farming community, Oprah grew to become a huge success. But how? Oprah found what her audience wanted and then provided them with more. Oprah added a segment, “Oprah’s Favorite Things,” it started modestly, featuring a few books and food items. As it gained popularity, Oprah responded and outdid herself every time, indulging her audience, and she even added the “The O List,” in her magazine.
The key thing we can all learn and apply to our business is that we need to find out who our target market is and what product or service that we offer do they want and how can we make it easy for them to buy.
Appeal to consumer ethics
Academy Award winner Paul Newman started Newman’s Own in 1980 almost as a joke. Thirty years later, the company has donated more than $300 million to charity, and its “all proceeds to charity” business plan has created a new kind of conscientious consumerism.
Paul Newman was committed to helping make the world a better place. Wouldn’t it be nice to make money, but also contribute to a higher cause in some way? Obviously, we need to run a business to make money to live and can not afford to give all of our proceeds to charity, like Paul. We can take this concept however and expand upon it. If you sell running sneakers perhaps you can coordinate a race where proceeds can go to a particular charity. You can raise funds for the charity while at the same time promoting your product, gaining PR and sell product. Conscientious customers will notice—and spend.
Believe in what you sell
The Three’s Company star, Suzanne Somers, has been the subject of much criticism for the products she has sold from the ThighMaster to hormone replacements. But the one thing Suzanne has never done is let the criticism get her down. She has always stood by her products and her beliefs.
The lesson here is be passionate about what you do or sell. No one is going to buy a product or service from you that you wouldn’t use yourself or that you don’t believe in.
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